The Highlights:
- In 1996, Vu, Nguyen Le Dang, and three of his roommates set up Trung Nguyen Coffee Company in Buon Ma Thuot City.
- In 2003, the G7 product was born, officially marking the beginning of Trung Nguyen dominating the Vietnamese market.
- In 2012, National Geographic Traveler magazine named Vu, Nguyen Le Dang "The King of Coffee.”
TRUNG NGUYEN LEGEND AND ITS TARGET
While Vietnam is known for being one of the largest Robusta producers in the world, its domestic industry is focusing on exporting a finished product over green beans. Trung Nguyen coffee has already become one of only a handful of Vietnamese brands that have gained international recognition, with high-profile political leaders asking for it by name. Top Vietnam’s coffee company, Trung Nguyen, is trying to help move the nation’s coffee up the value chain from primarily an exporter of beans into a recognizable symbol of quality in its own right. The Vietnamese roaster Trung Nguyên Legend is at the forefront of the local coffee industry, with the launch of its Trung Nguyen Legend and G7 instant coffee products. These products offer drinkers in more than 80 countries and territories a sense of awakening and creativity.
Read more: https://www.vietlaunch.com/blog/g7
