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COCO SIN and the dream of approaching international markets

Updated: Mar 2, 2021

The Highlights

- Coco Sin established on October 18, 2012, is one of the first fast-fashion brands in Vietnam.

- After 8 years, Coco Sin now has 9 stores in many big cities such as Hanoi, Ho Chi Minh, and Da Nang.

- Coco Sin's dream is to bring a Vietnamese brand to the international market.

Coco Sin was established on October 18, 2012, by 2 founders Ms. Vu Kim Yen and Ms. Tran Mai Huong in the form of an online shop. In 2013, they opened Coco Sin's first store at 328 Vo Van Tan Street, District 3, Ho Chi Minh City.

In 2014, Coco Sin launched a self-designed collection for the first time. In 2015, Coco Sin participated in the domestic fashion show for the first time with a clear orientation of transforming into a local brand. Coco Sin's first flagship store which is located at 49 Ham Nghi Street, District 1, HCM City was opened on November 19, 2015.

2 months later, Ms. Mai Huong decided to turn in another direction, so Ms. Kim Yen was alone to operate everything. She registered Coco Sin as a limited company right after that. Luckily, things continued to grow and a year later, Coco Sin was presented in Hanoi with its first store at 50 Hang Non-Street.

In 2017, Ms. Yen started expanding Coco Sin in the footwear accessory design and production segment, concurrently opening other stores in Hanoi and Da Nang. October 2018 is the 6th anniversary of Coco Sin. Then, the branch shop in Bien Hoa city was introduced at the beginning of November 2019. Up to now, Coco Sin has a firm foothold in Vietnam’s fashion field with 9 stores in many big cities.

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