The Highlight:
The pandemic has fundamentally changed consumer behaviors. As social distancing rules apply, fewer and fewer people are traveling to public places to avoid contact risks. Promotions at supermarkets are proving ineffective in attracting customers to the store, while grocery delivery services are seeing an upward trend.
Chopp.vn leading Grocery Delivery Services:
To catch on with the trend and stimulate consumption, on April 22nd, Big C (one of Vietnam’s largest supermarket chains) announced their collaboration with the grocery delivery startup Chopp.vn. Big C customers living in Ho Chi Minh City can now go to Chopp.vn website or mobile app and order anything they wish for, from fresh produce, meat, frozen foods to personal care products and cleaning supplies, etc.